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ETHIQUE Solid Shampoo Bar Tone It Down Purple

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ETHIQUE Solid Shampoo Bar Tone It Down Purple

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Are you looking to say buh-bye to brass and frizz, and hello to bright, bouncy tresses? Ethique’s Tone it Down shampoo bar is the bar for you.

With no sulfates or petrochemical-derived dyes, Ethique’s purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power.

Pair with: Ethique’s Tone It Down conditioner for bright, luminous locks.

Pro tip: To keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.

Product features:
- Ethique's packaging is 100% plastic-free and certified compostable
- 100% soap-free & sulfate-free, pH balanced and safe for colour treated hair
- Best for blondes and silver foxes (both natural and out of a bottle)
- Equivalent to 3 bottles of liquid shampoo
- Certified cruelty-free, vegan and palm oil free
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