Farmer Jo

WE MAKE REALLY FANCY MUESLI AND GRANOLA

We started out baking oats, nuts and seeds in our kitchen at home, burning a few batches along the way, to come up with five delicious flavours of muesli and granola (which we like to think of as crunchy muesli). This was in 2009.

We were excited to have people taste our experiments, so we started selling our muesli at farmers’ markets. Which turns out to be a brilliant place to be if you want to know what your customers think. Which we did.